Q: What do we do for the PRCA?
"The PRCA runs regular pulses across its membership to determine sentiment on a variety of topics. We are particularly interested in measuring perception with regard to our impact on the PR and Communications Industry in terms of the work we do and the causes we support. This feedback is an essential source of real-time insight for us and acts as an excellent listening device so we can continue to do the right thing by our membership. For any Industry Association, making sure there is an ongoing dialogue across your membership footprint is vital because it keeps you relevant and more importantly, increases member engagement."
Francis Ingham, Director General PRCA