Sample: c800 Senior Professionals in the UK - June 2018
The Pulse Business ran its second Pulse Perspective which showed that (53%) believe that mobile phones are stopping us from talking to each other.
As one Senior Communications Director observed, "I think that increasingly the way we talk to each other is changing. Whilst some of the impact of mobile phones is negative, (it) can equally be hugely positive for example the ability to FaceTime/ Skype your family and friends allows you to both talk and see each other at a time that suits you even on the move."
Another Credit Derivative Broker said, "We now seem to spend our lives messaging or 'liking' messages and posts. It really seems our mobiles have literally dumbed us down…"
A lot of the comments left indicated there was strong debate around what mobile phones should be used for with one property developer summarising the situation thus, "Instant messaging apps like WhatsApp are fast becoming the preferred method of communicating especially for Y and Z generations. The ability to have an almost continuous conversation with someone throughout the day removing the formality of a voice call but with the ability in some cases to have confirmation of a message having been read as in the case of the read receipts on WhatsApp is possibly one of the attractions of this method of communicating versus talking on the phone. Additionally due to the 'live' continuous nature of these text exchanges people increasingly find themselves involved in a text exchange with a 3rd person while in the physical presence of someone they are ignoring or who is doing the same. Instant Messaging has provided another very powerful draw to lure people into their mobile devices and away from speaking."