Does social media bring added stress into our children's lives?


Two out of three adults say social media brings added stress into our children’s lives yet a third are less convinced
Sample: c250 UK-based Senior Professionals, April 2019

The Pulse Business’ latest Pulse Perspective shows that not everyone is convinced the social media is a burden to children.

29% are less definitive in their views and will not commit to social media bringing added stress into our children's lives.  However, 64% believe that social media piles on the pressure for the younger generation. As one Vice Chairperson noted, “It is obvious, isn't it? Study after study have shown a negative effect of social media, in particular the added peer pressure."

Another MD was arguably more cynical with the observation, “Constant reference to phone, laptop, iPad creates a 'wound-up state of mind and short attention spans, compounded by the cruelty of trolling and the sense of surveillance and judgement. At root is exploitation of children for profit.”

There is a brighter side to social media use with one Director commenting, “My child is still under 6, so I don't have huge experience of this - so far she gets joy from the internet! Mainly through videos of kittens,” and other MD adding, “It very much depends. On the child, on the issue, on the broader context. It's not a binary thing: social media isn't necessarily 'bad for our children', but there are countless examples where it has been.”

In conclusion, one Director of a leading Trade Association summed up, "There is always something that people worry about. Before social media it was video games and before that television and so on. It is not the medium that matters it is how you interact with it and what parents do about usage. It is worth remembering the advice that Steven Johnson gives in 'Everything that is bad for you is good': what we assume to be negative can actually increase brain power and our ability to function in complex environments."
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