Sample: c250 UK-based Senior Professionals, April 2019
The Pulse Business’ latest Pulse Perspective shows that not everyone is convinced the social media is a burden to children.
29% are less definitive in their views and will not commit to social media bringing added stress into our children's lives. However, 64% believe that social media piles on the pressure for the younger generation. As one Vice Chairperson noted, “It is obvious, isn't it? Study after study have shown a negative effect of social media, in particular the added peer pressure."
Another MD was arguably more cynical with the observation, “Constant reference to phone, laptop, iPad creates a 'wound-up state of mind and short attention spans, compounded by the cruelty of trolling and the sense of surveillance and judgement. At root is exploitation of children for profit.”
There is a brighter side to social media use with one Director commenting, “My child is still under 6, so I don't have huge experience of this - so far she gets joy from the internet! Mainly through videos of kittens,” and other MD adding, “It very much depends. On the child, on the issue, on the broader context. It's not a binary thing: social media isn't necessarily 'bad for our children', but there are countless examples where it has been.”