Latest Pulses

 

Almost one in three suggest values and purpose sit at the heart of a progressive brand…

The world is on fire. We seem to be ‘pivoting’ around the challenges of our new world with some success and some failures. For communications leaders, interpreting how this world affects the brands they work with is the new norm. A norm that inspires different behaviours that may attract controversy.  A norm that impacts how […]

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So what does the CEO want his/her comms team to prioritise right now?

Evolving the Covid-19 narrative strikes a chord for one in two Comms leaders (53%) with another 42% keeping a tight focus on employee communications. And when it comes to that evolution, the way forward is complex.  Sensitive handling of how the communications cycle is managed may sound straight forward but requires dexterity and sound judgement. […]

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Post lockdown, do you believe you will emerge a better person?

One in two of us will be a better person once lockdown is over…yet there are mixed emotions as to how that move to being a better person will take shape.  Some senior leaders have debated the meaning of ‘better’.  One Director offered that “Better” implies moral improvement but it might equally mean more effective […]

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Financial health is the top challenge facing Membership and Trade Associations right now…

Leaders of some of the UK’s Membership and Trade Associations are under financial pressure as the impact of Covid-19 is felt across their organisations.  Other challenges have come in the form of remote working which has led to reduced productivity and efficiency because staff are not always always available during working hours. One Membership Organisation […]

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We asked, what will change our lives for the better post Coronavirus?

Let’s hear it for working from home and spending more time with family and friends. Source: TPB500 comprising Senior Leaders based in the UK A Vice-Chairman shared, “The one that will bring about the most change is a new work dynamic. Ironically, people are connecting with each other better than they did pre-virus. We’ll need […]

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As lockdown continues, which one of these, if any, will be the next priority for your organisation?

Identifying the long-term challenges is the prevailing view…   Source: c150 CEOs/Director Generals of Membership Organisations/Trade Associations based in the UK. A CEO of a leading Institute shared, “We refocused our strategy early on, removing non-essential items to free up resources. We made sure we had the technology for everyone to work remotely. We have […]

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In the midst of the pandemic, we asked what people are doing right now to keep their spirits up…

Talking to loved ones and caring for the vulnerable rank highly… Source: TPB500 comprising Senior Leaders based in the UK. One Managing Director told us… “I live in a gated community with a good sprinkling of over 70s (including me) so I and a chum have set up a Coronovirus help group to recruit volunteers […]

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Membership and Trade Associations share how they are managing the financial impact of Coronavirus on membership fees

Creativity sits at the heart of survival for many…   Source: c150 CEOs/Director Generals of Membership Organisations/Trade Associations based in the UK. A CEO advocated… “Do what seems right for people and don’t be afraid to ask members directly for support.”   Another Membership Director offered, “We’re extending the renewal period, postponing the 2020 fee […]

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We’re at the beginning of a pandemic…so is the UK Government doing enough to stimulate our economy?

The government is off to a good start say some of the UK’s leading Membership and Trade Associations… A CEO shared, “It (the government) needs to strike a balance between allowing life to go on and lock down, which will constrain everyone. The risk of economic disaster is arguably greater than the number of people […]

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Best ways to promote mental health and well-being inside your business?

Flexible working is a must along with training and wellness initiatives… Source: TPB500 comprising Senior Leaders based in the UK A Senior Director offered,   I have created a dedicated health and well-being programme for the communications team at LNER, called Sunlight. The aim is to build better resilience through training in hard and soft […]

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So how safe do you think your personal data really is…

It seems many of us don’t know how safe our personal data is and some of this is down to not knowing how to check. Respondent When I share my data, I trust those with whom I share to manage and look after it. I don’t use unsecured internet connections I regularly change my passwords […]

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So the question is, just how good are you at membership engagement?

Most Membership Organisations and Trade Associations can tick the box on engagement…yet there’s always room for improvement. One Membership Director suggested… “We have invested a lot of time, effort and money in understanding and listening to what our members want over the past 18 months. Although we still have lots to do to meet all […]

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