Carta Communications, in partnership with The Pulse Business, has launched the first in a quarterly series of PR and Communications Trackers. The aim is to track the confidence and fears of agency and in-house comms people in this tumultuous time. In this first iteration, we discovered:
Twenty-eight percent said that keeping colleagues motivated and supporting their mental health and happiness were the biggest threats to business over the next 12 months. Twenty-six percent said that adapting to Covid-19 was their top threat, followed by budget cuts (12%) and managing flexible working (9%). Other named concerns included Brexit and political risk.
Despite these challenges, the vast majority (87%) feel positive about the future of their business over the next 12 months, with 24% of those saying ‘very positive’ and the rest a more muted ‘quite positive’.
#mentalhealth #communications #covid #pr #risk #confidence