CCgroup is a B2B Tech Marketing Agency. The company uses Pulse to track client satisfaction twice a year. This provides a benchmark on how clients are feeling and offers essential insight to help CCgroup manage client expectations in real time.
“CCgroup has been using the Pulse to track overall client sentiment and satisfaction, as well as engage with new audiences that we want to strike up new conversations with. We find the insight really useful. Not just to inform our growth and investment plans as a B2B tech marketing & PR consultancy, but also because it enables us to ‘test’ our assumptions and see if they bear truth. Running a business based on data we can trust is critical for us as we operate in a very competitive market and, like any business, want to stay ahead.”