Motif is an insights agency that truly understands what drives customer loyalty in today’s world. Here at The Pulse Business, we’ve been working with Motif to help bring loyalty to life, and what better way to do this than through a Podcast series, aptly named, Motif Meets. Our job has been to approach a wide range of Influencers working for starts-ups through to big brands, all of whom have a story to tell about loyalty and how it’s measured inside their businesses. Guest speakers include Admiral Insurance, The Co-Operative Bank, and Feast It so far. We handle the initial approach to secure the guest speaker, create the invitation and briefing, and manage the follow-up to ensure the whole process is as slick as possible.
Joe Parker, Brand Director at Motif, says “We re-branded as Motif 12 months ago and set ourselves some ambitious targets for promoting our new ethos and business direction. Our Motif Meets podcast has been a real highlight for us, opening the door to deeper, more insightful conversations about loyalty with brands we wouldn’t typically have talked to in the past. As well as helping us with our long-term goal of changing the conversation around customer loyalty, Imogen has been professional, diligent and a pleasure to work with. Her communications outreach sits perfectly with our brand voice which is bold, confident and strategic, helping us to impress both new and existing clients alike. Motif Meets is an inspiration to our clients and our team and we’re delighted that The Pulse Business not only encouraged its undertaking, but has also been an integral partner in its success.”