During Covid-19, the PRCA launched its UK Confidence Pulse Tracker to capture shifts in member sentiment across the PR and Communications Industry. Consisting of a bi-monthly Pulse question, PRCA members were asked to share their level of confidence for the future of their businesses in the current climate. The results have been shared with its c10000 membership footprint and have offered a picture of positivity, not only improving member morale but asserting a welcome statement of industry confidence.
The PRCA is now running its Confidence Tracker across its global footprint of offices in SE Asia, LATAM and MENA.
“Our Confidence Tracker has proved itself an excellent listening device with our members during these straightened times. We have been able to share how the initial shock of this crisis has now given way to a calm confidence in the fundamental strength of our industry. For any Industry or Trade Association, enabling a productive exchange of dialogue across your membership footprint is vital because it increases engagement and ensures that your organisation remain relevant and supportive to its membership.”