We run Membership Engagement Pulses across RIA’s c4500 membership footprint in the UK as well as across its c2000 railway industry stakeholders. We also facilitate Focus Group sessions with RIA members to unlock new ideas and inform the membership experience. This combined approach enables RIA to keep its finger on the ‘Pulse’ of its membership and to track sentiment accurately every year.
“At the Railway Industry Association, using Pulse surveys to help us understand how we are perceived by both our membership and also our industry stakeholders is essential. We use the information to benchmark progress and improve performance. Crucially, not only do these Pulses help us keep in touch with members’ views, they also serve to highlight to members that we are striving to raise our game and improve their customer satisfaction. I wouldn’t hesitate to recommend Pulse surveys to any trade body seeking to improve its offering. They really are invaluable!”