Financial health is the top challenge facing Membership and Trade Associations

One Director shared,“A significant part of our revenue is from conferences and training. We have had to think about how they are delivered in a manageable way online and what we can charge for them.” Another CEO offered, “Changing the way we operate (has been the biggest challenge)…As Covid-19 has changed the world, our member’s and non member’s businesses have changed so we have to adapt so we remain pertinent and ‘on message’.”

Which one of these, if any, is the biggest challenge facing you as a Trade Association/Membership Organisation leader right now?
Helping my team work in a different way
Motivating my team during continual uncertainty
Changing the way we provide services to our members
Keeping us financially healthy
Other (please specify)…


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