There are so many things that influence the way companies and the people within it are perceived. Proving that the whole communications discipline is a lot more complex than some may realise.
One Communications lead suggested,With a bad news story, sometimes it’s just not possible to get off the stage completely. The tone of the coverage is what matters then, as damage limitation. If you’ve made a mistake, is there genuine remorse from the highest level? If sales or profits are down, has your message succeeded in allowing customers to understand and accept a positive reason, that preserves their goodwill towards you?
Which one of these outputs, if any, is the most powerful when tracking and measuring your communications activities?