The vast majority (87%) of PR and comms professionals are feeling positive about the future of their business over the next 12 months, with 24% of those saying ‘very positive’ and the rest with a slightly muted ‘quite positive’. 28% percent said that keeping colleagues motivated and supporting their mental health and happiness were the biggest threats to business over the next 12 months.
CONFIDENCE LEVELS
How positive are you feeling about the future of your business over the next 12 months?

24%
Very positive
63%
Quite positive
4%
I am ambivalent
4%
Not very positive
4%
Not positive at all
0%
Other – please share…
Make your edits here.
CHALLENGES AHEAD
Which one of these, if any, do you see as the biggest threat to your business over the next 12 months?

28%
How we adapt in line with the Covid-19 narrative
12%
How we sustain budget cuts inside the business
5%
How we keep our teams motivated
23%
How we support our team’s mental health and happiness
9%
How we manage flexible working
23%
Other – please share…