One Senior Director of an integrated agency observed, “The PR and communications that grow most quickly will be the ones who can demonstrate that the work they produce drives genuine brand and business value. This needs to be the lens that all work is viewed through and as such will be the primary driver of innovation.”
Another Communications Director added,
“Innovation in this industry is driven by the need to solve a problem/communicate better, or (particularly in the consultancy world) the requirement to develop a competitive edge and consequently create new and different revenue streams. Technology is a large part of innovation, creating new possibilities as well as changing the landscape in which our stakeholders operate.”
Which one of these, if any, drives innovation in the PR & Comms industry?
Which one of these, if any, drives innovation in the PR & Comms industry?
14%
Embracing failure – and learning from your mistakes
17%
An inclination towards risk-taking
23%
A desire to create value and deliver ROI
9%
The need to champion the ‘new’
8%
The power of intellectual capital inside your business
24%
Some or all of the above
6%
None of the above and here’s why…