Our pulses track across a broad range of topics from mental health to changes in consumer behaviour. We listen to every opinion and use the insight to change, adapt or re-imagine the journey ahead.
We draw together ‘bespoke’ communities from all sorts of industries and disciplines and capture the sentiment behind a market trend or theme. We also gauge different audiences on best practice relating to their field of expertise. From here, the magic lies in sharing all the results with everyone so they can benefit from the peer group view and know the data originates from people they trust.
Confidence still riding high for our CEOs…
July 2023 – As we approach the end of July, the latest CEO Confidence Tracker has revealed a continuing trend of general confidence. Encouragingly, little has changed from February 2023’s Tracker. The percentage of CEOs feeling either ‘Very confident’ or ‘Quite confident’ has only decreased from 60% to 58%, while an unchanged 6% of CEOs […]
Our latest PR & Comms Tracker 2023 suggests agencies are not on top of the world right now…
July 2023 – in the words of one PR & Comms leader – “Even though we are not technically in recession, companies are becoming more cautious about spending they do not consider a necessity – and looking at what they are already spending” How positive, if at all, are you about the UK economy right […]
The link between interest rate rises and staff mental health
November 14th 2022 – the vast majority of Business Leaders are wary of the effect of rising interest rates on their staff’s mental health. 87% of sector leaders believe that interest rates will have at least some impact on their employees’ mental health; with 32% of the opinion that it will have a significant impact. […]
Never underestimate the ‘kerching’ factor…
November 8th 2022 – Just under a third of PR & Comms Agency CEOs think a competitive salary and guaranteed bonus scheme keeps their staff happy. Yet 22% put weight in giving their team access to a mentor suggesting that there is significant return to be had with this approach. As one CEO put it […]
Show me the money…a steely cry from PR & Comms Agency leaders
August 19th 2022, PR & Comms Agency leaders are prepared to be tough when asking prospects to confirm the budget before pitching for business our latest PR & Comms Agency Growth Tracker reveals. 38% said confirming a clear budget with prospects ahead of the pitch process has improved the way they handle new business while […]
Lend me your ears…is listening the art of great leadership?
July 8th 2022 – our latest TPB500 Pulse suggests if only Boris had listened more, his plight would have been diverted. Perhaps this is a systematic failing in so many leaders today and ultimately their undoing. But the back story invites more complexity, going on the comments left by many…starting with a Communications Director working in […]
Stay close to your clients and you will grow your business say PR & Comms Agency leaders
Stay close to your clients and you will grow your business say PR & Comms Agency leaders July 2022 – For PR & Comms Agency CEOs and Senior Directors, it’s about getting up close and personal with their clients when it comes to growing their businesses. Nearly one in two (47%) say spending time listening to clients and up-selling […]
CEO Confidence remains intact for the future performance of their businesses
June 2nd 2022, interim results from our latest CEO Confidence Tracker indicate our CEOs remain relatively positive about the future performance of their businesses. A regular contributor to our CEO Confidence Tracker active in the Education sector observed – “We have a very strong reputation with key funders and with our key stakeholders right now […]
ESG & Sustainability Trends Tracker 2022 – Sustainable Practice sits in lock step with employee engagement
March 15th 2022, in our latest ESG & Sustainability Trends Tracker, four our of five (80%) make plain the powerful connection between Sustainable Practice and Employee Engagement. The Pulse Business’ ESG & Sustainability Trends Tracker ran in late February 2022 and went out to c650 Heads of ESG & Sustainability based in the UK. An […]
Cancel Culture is thriving. What impact, if any, is this having on you personally as a comms professional?
LONDON: 07 March 2022, our latest Comms Futures Pulse indicates that nearly one in two senior communications leaders (44%) are struggling with cancel culture. Some are less concerned and appear to shrug ‘it’ off but other comms leaders speak with grim realism on how cancel culture affecting them in the highly charged and uncertain world […]
Hoping for a pay rise? It’s not a fait accompli…
21 February 2022, our recent Business Leaders Pulse makes for a conservative view on increasing staff salaries in light of a booming employment market. Just over one in four (26%) say they have increased some of their staff salaries but clearly only a select number of employees stand to benefit. On top of this, 17% […]
Whitney Murray Insight Pulse reveals what’s top of Comms & IR leaders’ Christmas lists this year…
Tuesday 14th December 2021, in the latest Whitney Murray Insight Pulse, developed in partnership with The Pulse Business, 29% of UK-based Communications & IR leaders say finding the next superstars for their team is top priority with 26% singling out their sustainability strategy as demanding attention. One Agency CEO with regional offices across the UK […]