Our Pulses

Our pulses elucidate a broad range of topics from mental health to changes in consumer behaviour. We listen to every opinion and use the insight to change, adapt or re-imagine what we’re working on.

Good news for online businesses as shopping habits go virtual

March 23, 2021: Online shopping is truly a part of every day life with one in three leaders (32%) saying it will be the shopping experience of choice post lockdown. Around one in four (26%) also say that focussing on mental health and wellbeing is now a top priority according to The Pulse Business’ Senior […]

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What does the road ahead look like in 2021?

A cry for freedom and a more balanced view of the world sits uppermost in one Director’s mind, “We have to get back to being human, living with pathogens and understanding that you cannot control everything. I say that as someone who hates getting colds! Importantly, we need to get viruses to build our immune […]

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Staying motivated in the months ahead…

Teamwork and solid leadership will see us through the months ahead new month Pulse survey finds. February 3rd, 2021: Eyes turn to our co-workers and leaders to help us stay motivated in the months ahead, according to new research from the TPB (The Pulse Business) 500. The TPB 500 was set up in 2018 to […]

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PR and Comms Industry confidence over year ahead is clear…

The vast majority (87%) of PR and comms professionals are feeling positive about the future of their business over the next 12 months, with 24% of those saying ‘very positive’ and the rest with a slightly muted ‘quite positive’. 28% percent said that keeping colleagues motivated and supporting their mental health and happiness were the […]

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Impact of pandemic hits members’ mental health

Drawn from a select group of CEOs and Membership Directors of c100 Membership and Trade Associations, at least 85% of CEOs think that the pandemic has had an impact on their members’ mental health and wellbeing. Although one CEO believes that “whilst [people are] fed up being at home and inside so much, their mental […]

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What will the ‘New Norm’ look like for the PR & Comms industry?

Absence makes the heart grow fonder as senior leaders look forward to seeing one another again and building back relationships, re-establishing rapports, re-connecting with those they have missed: it all shows that the human connection counts. Yet still the fears of the virus spreading persist; the assumption that these can be allayed by companies mitigating […]

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Resilience is the key…

“Resilience is the key to being able to utilise all the other qualities. Change will remain rapid and constant, and the needs and concerns of employees and colleagues will keep adapting. Providing agility, empathy, delivery, etc through these times with some consistent leadership requires resilience above all.”  Toughing it out defines a business leader right […]

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Will hiring plans for comms function change as a result of Covid-19? over the next 12 months?

Communications skills are evolving…One Agency CEO considers a refresh in the whole hiring process “We’ll be hiring soon, but for different types of people. We’re looking for ‘culture add’ and diversity and, necessarily, that’s going to mean we hire in different ways.” Another Agency MD offered, “We’re more likely to hire remote staff,” suggesting that […]

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Almost one in three suggest values and purpose sit at the heart of a progressive brand…

Staying true to your values in everything you do and using your voice and influence as a brand to do good and to do the just and right thing has never been more important. Which one of these, if any, defines a progressive brand today? Which one of these, if any, defines a progressive brand […]

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What does the CEO want his/her comms team to prioritise right now?

The need to understand the business effects of Covid strikes a chord for one in two Comms leaders (53%) . Another 42% are keeping a tight focus on employee communications. new normal and how that is communicated is becoming more important.“Keeping employees engaged is seen to be absolutely vital, not only to support them get […]

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Post lockdown, will we emerge as better people…

Half of us will be a better person once lockdown is over. Yet a debate lies in how we will be better. One Director offered that “Better” implies moral improvement but it might equally mean more effective in achieving personal (selfish) goals.” Post lockdown, do you believe you will emerge a better person? Post lockdown, […]

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Financial health is the top challenge facing Membership and Trade Associations

One Director shared,“A significant part of our revenue is from conferences and training. We have had to think about how they are delivered in a manageable way online and what we can charge for them.” Another CEO offered, “Changing the way we operate (has been the biggest challenge)…As Covid-19 has changed the world, our member’s […]

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