Our Pulses

Our pulses elucidate a broad range of topics from mental health to business development. We listen to every opinion and use them to better businesses.

So what will the ‘New Norm’ look like for the PR & Comms industry?

Absence makes the heart grow fonder as senior leaders look forward to seeing one another again and building back relationships, re-establishing rapports, re-connecting with those they have missed: it all shows that the human connection counts. Yet still the fears of the virus spreading persist; the assumption that these can be allayed by companies mitigating […]

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Resilience is the key…

“Resilience is the key to being able to utilise all the other qualities. Change will remain rapid and constant, and the needs and concerns of employees and colleagues will keep adapting. Providing agility, empathy, delivery, etc through these times with some consistent leadership requires resilience above all.”  Toughing it out defines a business leader right […]

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Will hiring plans for comms function change as a result of Covid-19? over the next 12 months?

Communications skills are evolving…One Agency CEO considers a refresh in the whole hiring process “We’ll be hiring soon, but for different types of people. We’re looking for ‘culture add’ and diversity and, necessarily, that’s going to mean we hire in different ways.” Another Agency MD offered, “We’re more likely to hire remote staff,” suggesting that […]

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Almost one in three suggest values and purpose sit at the heart of a progressive brand…

Staying true to your values in everything you do and using your voice and influence as a brand to do good and to do the just and right thing has never been more important. Which one of these, if any, defines a progressive brand today? Which one of these, if any, defines a progressive brand […]

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What does the CEO want his/her comms team to prioritise right now?

The need to understand the business effects of Covid strikes a chord for one in two Comms leaders (53%) . Another 42% are keeping a tight focus on employee communications. new normal and how that is communicated is becoming more important. “Keeping employees engaged is seen to be absolutely vital, not only to support them […]

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Post lockdown, do you believe you will emerge a better person?

Half of us  will be a better person once lockdown is over. Yet a debate lies in how we will be better. One Director offered that “Better” implies moral improvement but it might equally mean more effective in achieving personal (selfish) goals.” Post lockdown, do you believe you will emerge a better person? Post lockdown, […]

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Financial health is the top challenge facing Membership and Trade Associations

Leaders of some of the UK’s Membership and Trade Associations are under financial pressure as the impact of Covid-19 is felt across their organisations.  Other challenges have come in the form of remote working which has led to reduced productivity and efficiency because staff are not always always available during working hours. One Membership Organisation […]

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We asked, what will change our lives for the better post Coronavirus?

Let’s hear it for working from home and spending more time with family and friends. Source: TPB500 comprising Senior Leaders based in the UK A Vice-Chairman shared, “The one that will bring about the most change is a new work dynamic. Ironically, people are connecting with each other better than they did pre-virus. We’ll need […]

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As lockdown continues, which one of these, if any, will be the next priority for your organisation?

Identifying the long-term challenges is the prevailing view…   Source: c150 CEOs/Director Generals of Membership Organisations/Trade Associations based in the UK. A CEO of a leading Institute shared, “We refocused our strategy early on, removing non-essential items to free up resources. We made sure we had the technology for everyone to work remotely. We have […]

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In the midst of the pandemic, we asked what people are doing right now to keep their spirits up…

Talking to loved ones and caring for the vulnerable rank highly… Source: TPB500 comprising Senior Leaders based in the UK. One Managing Director told us… “I live in a gated community with a good sprinkling of over 70s (including me) so I and a chum have set up a Coronovirus help group to recruit volunteers […]

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Membership and Trade Associations share how they are managing the financial impact of Coronavirus on membership fees

Creativity sits at the heart of survival for many…   Source: c150 CEOs/Director Generals of Membership Organisations/Trade Associations based in the UK. A CEO advocated… “Do what seems right for people and don’t be afraid to ask members directly for support.”   Another Membership Director offered, “We’re extending the renewal period, postponing the 2020 fee […]

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We’re at the beginning of a pandemic…so is the UK Government doing enough to stimulate our economy?

The government is off to a good start say some of the UK’s leading Membership and Trade Associations… A CEO shared, “It (the government) needs to strike a balance between allowing life to go on and lock down, which will constrain everyone. The risk of economic disaster is arguably greater than the number of people […]

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