Our Pulses

Our pulses elucidate a broad range of topics from mental health to business development. We listen to every opinion and use them to better businesses.

In the midst of the pandemic how can we keep our spirits up…

A quarter of people value having “plenty of video calls/sending emails” while a Senior Communications Director valued, “Joining neighbourhood support systems to help those who will need it in the short term. Listening to the news and dissecting the madness of the political herd. Enjoying Italian video clips – they are the best. Viva Italia!” […]

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Membership and Trade Associations share how they are managing the financial impact of Coronavirus on membership fees

“Do what seems right for people and don’t be afraid to ask members directly for support,” suggests one CEO and another Membership Director recommended, “extending the renewal period, postponing the 2020 fee increase for our Direct Debit payers and introducing a free membership period for new members.” What actions are you taking, if any, to […]

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We’re at the beginning of a pandemic…so is the UK Government doing enough to stimulate our economy?

Over 70% of people believe the government was doing enough (mostly) to stimulate the economy. One CEO believes, “It (the government) needs to strike a balance between allowing life to go on and lock down…the risk of economic disaster is arguably greater than the number of people who may be significantly affected by a virus […]

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Best ways to promote mental health and well-being…

A Senior Director offered, “I have created a dedicated health and well-being programme (to help) supply them with 24/7 phone counselling support, face-to-face counselling, mindfulness resources (Headspace app), along with workshops and away days for the team.” How do you promote mental health and well-being inside your business? How do you promote mental health and […]

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So how safe do you think your personal data really is…

It seems many of us don’t know how safe our personal data is and some of this is down to not knowing how to check.  6% of people believe their data isn’t safe at all and one Director posited that “Safety can only be guaranteed if my data is not shared with anyone. The evidence […]

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So just how good are you at membership engagement?

67% of Membership Organisations think they are ‘quite good’ at membership engagement. One Membership Director detailed how they had “invested a lot of time, effort and money into understanding and listening to what our members want over the past 18 months…and the dialogue we have with them has in itself been engaging.” How good is […]

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So if you had a magic wand…which one of these, if any, could improve your life at work right now?

Work one day less and feel much happier all round… A Managing Director shared, I want a better work-life balance and, although I’m self-employed and in theory in control of when I work, the reality is that I end up working more and longer hours. If I could figure out how to earn what I […]

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There are a lot more people suffering from mental health issues than you think…

We asked our TPB500 how many of their colleagues battle with a mental health issue. A Consultant working in Mental Health said, “I’d probably guesstimate around 1/4 that’s partly based on what I understand to be average in the whole population and partly based on what I observe. I’d suggest the majority of people I […]

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Communications Directors share what they believe hinders innovation in the PR & Communications industry

Only 6% of people think that “emotional intelligence” hinders innovation in the PR and Communications industry. Yet a Senior Communications leader put forward the view that “The lack of emotional intelligence to understand opportunity seems to hamper some company leaders.” Which one of these, if any, hinders innovation in the PR & Communications industry? Which […]

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We asked c500 Communications Leaders which one of these drives innovation in the PR & Comms industry. Here’s what they shared…

One Senior Director of an integrated agency observed, “The PR and communications that grow most quickly will be the ones who can demonstrate that the work they produce drives genuine brand and business value. This needs to be the lens that all work is viewed through and as such will be the primary driver of […]

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Measurement is a necessary evil…so it’s good to know what works.

There are so many things that influence the way companies and the people within it are perceived.  Proving that the whole communications discipline is a lot more complex than some may realise. Which one of these outputs, if any, is the most powerful when tracking and measuring your communications activities? Which one of these outputs, […]

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