Our Pulses

Our pulses track across a broad range of topics from mental health to changes in consumer behaviour. We listen to every opinion and use the insight to change, adapt or re-imagine the journey ahead.

We draw together ‘bespoke’ communities from all sorts of industries and disciplines and capture the sentiment behind a market trend or theme.  We also gauge different audiences on best practice relating to their field of expertise.  From here, the magic lies in sharing all the results with everyone so they can benefit from the peer group view and know the data originates from people they trust.

Almost one in three suggest values and purpose sit at the heart of a progressive brand…

Staying true to your values in everything you do and using your voice and influence as a brand to do good and to do the just and right thing has never been more important. Which one of these, if any, defines a progressive brand today? Which one of these, if any, defines a progressive brand […]

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What does the CEO want his/her comms team to prioritise right now?

The need to understand the business effects of Covid strikes a chord for one in two Comms leaders (53%) . Another 42% are keeping a tight focus on employee communications. new normal and how that is communicated is becoming more important.“Keeping employees engaged is seen to be absolutely vital, not only to support them get […]

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Post lockdown, will we emerge as better people…

Half of us will be a better person once lockdown is over. Yet a debate lies in how we will be better. One Director offered that “Better” implies moral improvement but it might equally mean more effective in achieving personal (selfish) goals.” Post lockdown, do you believe you will emerge a better person? Post lockdown, […]

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Financial health is the top challenge facing Membership and Trade Associations

One Director shared,“A significant part of our revenue is from conferences and training. We have had to think about how they are delivered in a manageable way online and what we can charge for them.” Another CEO offered, “Changing the way we operate (has been the biggest challenge)…As Covid-19 has changed the world, our member’s […]

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We asked, what will change our lives for the better post Coronavirus?

One Vice-Chairman stated that, “the one that will bring about the most change is a new work dynamic. Ironically, people are connecting with each other better than they did pre-virus. We’ll need to figure out how to maintain the benefits of this new type of connectivity when we’re “back.” Another Managing Director offered this perspective, […]

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As lockdown continues, what will be the next priority for your organisation…

A CEO of a leading Institute shared, “We refocused our strategy early on, removing non-essential items to free up resources. We made sure we had the technology for everyone to work remotely. We have invested in a stronger digital platform as this will be part of the new norm. We have also focused on ensuring […]

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In the midst of the pandemic how can we keep our spirits up…

A quarter of people value having “plenty of video calls/sending emails” while a Senior Communications Director valued, “Joining neighbourhood support systems to help those who will need it in the short term. Listening to the news and dissecting the madness of the political herd. Enjoying Italian video clips – they are the best. Viva Italia!” […]

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Membership and Trade Associations share how they are managing the financial impact of Coronavirus on membership fees

“Do what seems right for people and don’t be afraid to ask members directly for support,” suggests one CEO and another Membership Director recommended, “extending the renewal period, postponing the 2020 fee increase for our Direct Debit payers and introducing a free membership period for new members.” What actions are you taking, if any, to […]

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We’re at the beginning of a pandemic…so is the UK Government doing enough to stimulate our economy?

Over 70% of people believe the government was doing enough (mostly) to stimulate the economy. One CEO believes, “It (the government) needs to strike a balance between allowing life to go on and lock down…the risk of economic disaster is arguably greater than the number of people who may be significantly affected by a virus […]

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Best ways to promote mental health and well-being…

A Senior Director offered, “I have created a dedicated health and well-being programme (to help) supply them with 24/7 phone counselling support, face-to-face counselling, mindfulness resources (Headspace app), along with workshops and away days for the team.” How do you promote mental health and well-being inside your business? How do you promote mental health and […]

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So how safe do you think your personal data really is…

It seems many of us don’t know how safe our personal data is and some of this is down to not knowing how to check.  6% of people believe their data isn’t safe at all and one Director posited that “Safety can only be guaranteed if my data is not shared with anyone. The evidence […]

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So just how good are you at membership engagement?

67% of Membership Organisations think they are ‘quite good’ at membership engagement. One Membership Director detailed how they had “invested a lot of time, effort and money into understanding and listening to what our members want over the past 18 months…and the dialogue we have with them has in itself been engaging.” How good is […]

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