Our pulses track across a broad range of topics from mental health to changes in consumer behaviour. We listen to every opinion and use the insight to change, adapt or re-imagine the journey ahead.
We draw together ‘bespoke’ communities from all sorts of industries and disciplines and capture the sentiment behind a market trend or theme. We also gauge different audiences on best practice relating to their field of expertise. From here, the magic lies in sharing all the results with everyone so they can benefit from the peer group view and know the data originates from people they trust.
A bevy of self-declared ESG pioneers are overwhelmingly positive offers an encouraging headline from our most recent Sustainability Trends Tracker 2021. Yet for most, this, the road to Sustainable Practice is an ongoing transition. Many are ready, willing and able to develop/follow an action plan and committed to becoming Net Zero – but there are […]
Our latest Communications Index Pulse indicates that the majority of agency CEOs (54%) now expect over half of roles inside their businesses to be filled by remote workers. One in three CEOs (33%) believe more than 25% of these roles could be filled by overseas workers. Overwhelmingly, the vast majority of agency CEOs (83%) expect […]
As PR agencies and in-house teams embrace the ‘new’ office environment post pandemic, we asked for the latest thinking on what a hybrid working model could look like. We collected a range of opinions including this from a Senior Director working in-house: “We aim to return to an office based culture but have delayed this […]
Thirty percent of Heads of Sustainability and ESG Consultants see themselves as pioneers, according to The Pulse Business Sustainability Tracker, designed to capture and measure best practice across ESG (Environmental, Social and Governance). Access the full results here… A further fifty-five percent declared themselves ‘mid-transformation’, painting a positive picture of how some UK PLCs are […]
Our recent Pulse of senior communications practitioners has found that 39% of senior comms leaders are less than communicative when it comes to talking about their feelings at work. Communications leaders cite leadership responsibilities as one of the reasons for putting on a brave face when they are actually feeling anything but courageous. Others say […]
April 29th 2021 – The PR and Comms industry’s ability to enact changes and react to circumstances appear to be contributing towards its upbeat state with a third of respondents (32%) feeling ‘very positive’ about the future of their business over the next 12 months and another 58% feeling ‘quite positive’. This compares to 24% […]
March 23, 2021: Online shopping is truly a part of every day life with one in three leaders (32%) saying it will be the shopping experience of choice post lockdown. Around one in four (26%) also say that focussing on mental health and wellbeing is now a top priority according to The Pulse Business’ Senior […]
A cry for freedom and a more balanced view of the world sits uppermost in one Director’s mind, “We have to get back to being human, living with pathogens and understanding that you cannot control everything. I say that as someone who hates getting colds! Importantly, we need to get viruses to build our immune […]
Teamwork and solid leadership will see us through the months ahead new month Pulse survey finds. February 3rd, 2021: Eyes turn to our co-workers and leaders to help us stay motivated in the months ahead, according to new research from the TPB (The Pulse Business) 500. The TPB 500 was set up in 2018 to […]
The vast majority (87%) of PR and comms professionals are feeling positive about the future of their business over the next 12 months, with 24% of those saying ‘very positive’ and the rest with a slightly muted ‘quite positive’. 28% percent said that keeping colleagues motivated and supporting their mental health and happiness were the […]
Drawn from a select group of CEOs and Membership Directors of c100 Membership and Trade Associations, at least 85% of CEOs think that the pandemic has had an impact on their members’ mental health and wellbeing. Although one CEO believes that “whilst [people are] fed up being at home and inside so much, their mental […]
Absence makes the heart grow fonder as senior leaders look forward to seeing one another again and building back relationships, re-establishing rapports, re-connecting with those they have missed: it all shows that the human connection counts. Yet still the fears of the virus spreading persist; the assumption that these can be allayed by companies mitigating […]