Our Pulses

Our pulses elucidate a broad range of topics from mental health to changes in consumer behaviour. We listen to every opinion and use the insight to change, adapt or re-imagine what we’re working on.

Financial health is the top challenge facing Membership and Trade Associations

One Director shared,“A significant part of our revenue is from conferences and training. We have had to think about how they are delivered in a manageable way online and what we can charge for them.” Another CEO offered, “Changing the way we operate (has been the biggest challenge)…As Covid-19 has changed the world, our member’s […]

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We asked, what will change our lives for the better post Coronavirus?

One Vice-Chairman stated that, “the one that will bring about the most change is a new work dynamic. Ironically, people are connecting with each other better than they did pre-virus. We’ll need to figure out how to maintain the benefits of this new type of connectivity when we’re “back.” Another Managing Director offered this perspective, […]

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As lockdown continues, what will be the next priority for your organisation…

A CEO of a leading Institute shared, “We refocused our strategy early on, removing non-essential items to free up resources. We made sure we had the technology for everyone to work remotely. We have invested in a stronger digital platform as this will be part of the new norm. We have also focused on ensuring […]

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In the midst of the pandemic how can we keep our spirits up…

A quarter of people value having “plenty of video calls/sending emails” while a Senior Communications Director valued, “Joining neighbourhood support systems to help those who will need it in the short term. Listening to the news and dissecting the madness of the political herd. Enjoying Italian video clips – they are the best. Viva Italia!” […]

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Membership and Trade Associations share how they are managing the financial impact of Coronavirus on membership fees

“Do what seems right for people and don’t be afraid to ask members directly for support,” suggests one CEO and another Membership Director recommended, “extending the renewal period, postponing the 2020 fee increase for our Direct Debit payers and introducing a free membership period for new members.” What actions are you taking, if any, to […]

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We’re at the beginning of a pandemic…so is the UK Government doing enough to stimulate our economy?

Over 70% of people believe the government was doing enough (mostly) to stimulate the economy. One CEO believes, “It (the government) needs to strike a balance between allowing life to go on and lock down…the risk of economic disaster is arguably greater than the number of people who may be significantly affected by a virus […]

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Best ways to promote mental health and well-being…

A Senior Director offered, “I have created a dedicated health and well-being programme (to help) supply them with 24/7 phone counselling support, face-to-face counselling, mindfulness resources (Headspace app), along with workshops and away days for the team.” How do you promote mental health and well-being inside your business? How do you promote mental health and […]

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So how safe do you think your personal data really is…

It seems many of us don’t know how safe our personal data is and some of this is down to not knowing how to check.  6% of people believe their data isn’t safe at all and one Director posited that “Safety can only be guaranteed if my data is not shared with anyone. The evidence […]

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So just how good are you at membership engagement?

67% of Membership Organisations think they are ‘quite good’ at membership engagement. One Membership Director detailed how they had “invested a lot of time, effort and money into understanding and listening to what our members want over the past 18 months…and the dialogue we have with them has in itself been engaging.” How good is […]

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So if you had a magic wand…which one of these, if any, could improve your life at work right now?

Work one day less and feel much happier all round… A Managing Director shared, I want a better work-life balance and, although I’m self-employed and in theory in control of when I work, the reality is that I end up working more and longer hours. If I could figure out how to earn what I […]

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There are a lot more people suffering from mental health issues than you think…

We asked our TPB500 how many of their colleagues battle with a mental health issue. A Consultant working in Mental Health said, “I’d probably guesstimate around 1/4 that’s partly based on what I understand to be average in the whole population and partly based on what I observe. I’d suggest the majority of people I […]

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Communications Directors share what they believe hinders innovation in the PR & Communications industry

Only 6% of people think that “emotional intelligence” hinders innovation in the PR and Communications industry. Yet a Senior Communications leader put forward the view that “The lack of emotional intelligence to understand opportunity seems to hamper some company leaders.” Which one of these, if any, hinders innovation in the PR & Communications industry? Which […]

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