Our pulses track across a broad range of topics from mental health to changes in consumer behaviour. We listen to every opinion and use the insight to change, adapt or re-imagine the journey ahead.
We draw together ‘bespoke’ communities from all sorts of industries and disciplines and capture the sentiment behind a market trend or theme. We also gauge different audiences on best practice relating to their field of expertise. From here, the magic lies in sharing all the results with everyone so they can benefit from the peer group view and know the data originates from people they trust.
We asked our TPB500 how many of their colleagues battle with a mental health issue. A Consultant working in Mental Health said, “I’d probably guesstimate around 1/4 that’s partly based on what I understand to be average in the whole population and partly based on what I observe. I’d suggest the majority of people I […]
Communications Directors share what they believe hinders innovation in the PR & Communications industry
Only 6% of people think that “emotional intelligence” hinders innovation in the PR and Communications industry. Yet a Senior Communications leader put forward the view that “The lack of emotional intelligence to understand opportunity seems to hamper some company leaders.” Which one of these, if any, hinders innovation in the PR & Communications industry? Which […]
We asked c500 Communications Leaders which one of these drives innovation in the PR & Comms industry. Here’s what they shared…
One Senior Director of an integrated agency observed, “The PR and communications that grow most quickly will be the ones who can demonstrate that the work they produce drives genuine brand and business value. This needs to be the lens that all work is viewed through and as such will be the primary driver of […]
There are so many things that influence the way companies and the people within it are perceived. Proving that the whole communications discipline is a lot more complex than some may realise. Which one of these outputs, if any, is the most powerful when tracking and measuring your communications activities? Which one of these outputs, […]