Our Pulses

Our pulses track across a broad range of topics from mental health to changes in consumer behaviour. We listen to every opinion and use the insight to change, adapt or re-imagine the journey ahead.

We draw together ‘bespoke’ communities from all sorts of industries and disciplines and capture the sentiment behind a market trend or theme.  We also gauge different audiences on best practice relating to their field of expertise.  From here, the magic lies in sharing all the results with everyone so they can benefit from the peer group view and know the data originates from people they trust.

So how safe do you think your personal data really is…

It seems many of us don’t know how safe our personal data is and some of this is down to not knowing how to check.  6% of people believe their data isn’t safe at all and one Director posited that “Safety can only be guaranteed if my data is not shared with anyone. The evidence […]

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So just how good are you at membership engagement?

67% of Membership Organisations think they are ‘quite good’ at membership engagement. One Membership Director detailed how they had “invested a lot of time, effort and money into understanding and listening to what our members want over the past 18 months…and the dialogue we have with them has in itself been engaging.” How good is […]

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So if you had a magic wand…which one of these, if any, could improve your life at work right now?

Work one day less and feel much happier all round… A Managing Director shared, I want a better work-life balance and, although I’m self-employed and in theory in control of when I work, the reality is that I end up working more and longer hours. If I could figure out how to earn what I […]

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There are a lot more people suffering from mental health issues than you think…

We asked our TPB500 how many of their colleagues battle with a mental health issue. A Consultant working in Mental Health said, “I’d probably guesstimate around 1/4 that’s partly based on what I understand to be average in the whole population and partly based on what I observe. I’d suggest the majority of people I […]

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Communications Directors share what they believe hinders innovation in the PR & Communications industry

Only 6% of people think that “emotional intelligence” hinders innovation in the PR and Communications industry. Yet a Senior Communications leader put forward the view that “The lack of emotional intelligence to understand opportunity seems to hamper some company leaders.” Which one of these, if any, hinders innovation in the PR & Communications industry? Which […]

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We asked c500 Communications Leaders which one of these drives innovation in the PR & Comms industry. Here’s what they shared…

One Senior Director of an integrated agency observed, “The PR and communications that grow most quickly will be the ones who can demonstrate that the work they produce drives genuine brand and business value. This needs to be the lens that all work is viewed through and as such will be the primary driver of […]

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Measurement is a necessary evil…so it’s good to know what works.

There are so many things that influence the way companies and the people within it are perceived.  Proving that the whole communications discipline is a lot more complex than some may realise. Which one of these outputs, if any, is the most powerful when tracking and measuring your communications activities? Which one of these outputs, […]

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