April 29th 2021 – The PR and Comms industry’s ability to enact changes and react to circumstances appear to be contributing towards its upbeat state with a third of respondents (32%) feeling ‘very positive’ about the future of their business over the next 12 months and another 58% feeling ‘quite positive’. This compares to 24% feeling ‘very positive’ at the start of the previous quarter with 63% being ‘quite positive’ at this time.
What a relief to see some good news in terms of an upbeat industry that has thrived on re-invention and taking bold steps to maintain growth. At the start of the pandemic, many comms leaders spoke in cautious tones, daunted by the prospect of remote working and managing seemingly disparate teams. In fact, this new hybrid model is clearly producing results and makes a sound business case for constant innovation.