The only way is up…

April 29th 2021 – The PR and Comms industry’s ability to enact changes and react to circumstances appear to be contributing towards its upbeat state with a third of respondents (32%) feeling ‘very positive’ about the future of their business over the next 12 months and another 58% feeling ‘quite positive’. This compares to 24% feeling ‘very positive’ at the start of the previous quarter with 63% being ‘quite positive’ at this time.

CONFIDENCE LEVELS

How positive are you feeling about the future of your business over the next 12 months?
Chart
32%
Very positive
58%
Quite positive
6%
I am ambivalent
4%
Not very positive
0%
Not positive at all
0%
Other – please share…

What a relief to see some good news in terms of an upbeat industry that has thrived on re-invention and taking bold steps to maintain growth. At the start of the pandemic, many comms leaders spoke in cautious tones, daunted by the prospect of remote working and managing seemingly disparate teams. In fact, this new hybrid model is clearly producing results and makes a sound business case for constant innovation.

EMBRACING CHANGE

How big a change, if any, have you made to the way your business operates since the start of the pandemic?
Chart
45%
We have made significant changes
41%
We have made some changes
10%
We have made tiny changes
2%
We have kept things running the same as before
2%
Other – please share…

 

Download a summary of the results here

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