Our latest Communications Index Pulse indicates that the majority of agency CEOs (54%) now expect over half of roles inside their businesses to be filled by remote workers. One in three CEOs (33%) believe more than 25% of these roles could be filled by overseas workers. Overwhelmingly, the vast majority of agency CEOs (83%) expect a decentralisation of the PR industry away from London. Remote working is no longer the future, it is today’s reality.
YOUR HIRING STRATEGY
In five years time, what percentage of your roles, if any, do you expect to be filled by remote workers?

15%
100% of our roles will be filled by remote workers
12%
75% of our roles will be filled by remote workers
27%
50% of our roles will be filled by remote workers
15%
25% of our roles will be filled by remote workers
29%
Less than 25% of our roles will be filled by remote workers
2%
Other – please share…
HIRING FROM ABROAD
In five years time, what percentage, if any, of your UK-based roles could be filled with candidates located outside the UK?

11%
Over 50% of our roles could be filled with candidates located outside the UK
22%
25% of our roles could be filled with candidates located outside the UK
14%
10% of our roles could be filled with candidates located outside the UK
14%
5% of our roles could be filled with candidates located outside the UK
31%
Less than 5% of our roles could be filled with candidates located outside the UK
8%
Other – please share
FINANCIAL IMPACT OF THE REMOTE ECONOMY
In the last 12 months, what percentage of your agency’s revenues, if any, have been driven by the Remote Economy due to the changes in the way the UK lives and works?

47%
0-5% of our revenues
8%
5-10% of our revenues
6%
25% of our revenues
11%
25-50% of our revenues
14%
More than 50% of our revenues
14%
Other – please share…
IMPACT OF THE REMOTE ECONOMY
The Remote Economy will lead to a greater decentralisation of the PR industry away from London- how strongly do you agree?

25%
Strongly agree
58%
Agree
8%
Neither agree or disagree
6%
Disagree
3%
Strongly disagree