Almost one in three suggest values and purpose sit at the heart of a progressive brand…

Staying true to your values in everything you do and using your voice and influence as a brand to do good and to do the just and right thing has never been more important.

Which one of these, if any, defines a progressive brand today?

Which one of these, if any, defines a progressive brand today?
Chart
28%
Staying true to your values and purpose with everything you do
14%
Listening to critics (as well as supporters) and taking action
11%
Using your power positively even if it is uncomfortable
0%
Uplifting others even if that means sharing your spotlight
36%
Some or all of the above
11%
Other – please share…

 

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