Welcome to The Pulse Business. We help businesses grow faster using real-time insight they can trust.


How we do it

We craft smart questions to capture authentic opinions across a wide range of topics. This unique insight is used by companies to grow and improve their businesses by drawing on what their customers or clients really think about them. Our clients include:

Our latest Pulses

Confidence still riding high for our CEOs…

July 2023 – As we approach the end of July, the latest CEO Confidence Tracker has revealed a continuing trend of general confidence. Encouragingly, little has changed from February 2023’s Tracker. The percentage of CEOs feeling either ‘Very confident’ or ‘Quite confident’ has only decreased from 60% to 58%, while an unchanged 6% of CEOs […]

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Our latest PR & Comms Tracker 2023 suggests agencies are not on top of the world right now…

July 2023 – in the words of one PR & Comms leader – “Even though we are not technically in recession, companies are becoming more cautious about spending they do not consider a necessity – and looking at what they are already spending” How positive, if at all, are you about the UK economy right […]

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The link between interest rate rises and staff mental health

November 14th 2022 – the vast majority of Business Leaders are wary of the effect of rising interest rates on their staff’s mental health. 87% of sector leaders believe that interest rates will have at least some impact on their employees’ mental health; with 32% of the opinion that it will have a significant impact. […]

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Never underestimate the ‘kerching’ factor…

November 8th 2022 – Just under a third of PR & Comms Agency CEOs think a competitive salary and guaranteed bonus scheme keeps their staff happy. Yet 22% put weight in giving their team access to a mentor suggesting that there is significant return to be had with this approach. As one CEO put it […]

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