The Pulse Business designs and delivers Pulse surveys to produce a collection of fresh perspectives from all types of audiences.


How we do it

We craft smart questions to capture authentic opinions across a wide range of topics. This unique insight is used by companies to grow and improve their businesses by drawing on what their customers or clients really think about them. Our clients include:

Our latest Pulses

Whitney Murray Insight Pulse reveals what’s top of Comms & IR leaders’ Christmas lists this year…

HIRING THE BEST AND GOING GREENER HAVE JOINT BILLING ON COMMS & IR LEADERS’ CHRISTMAS WISH LISTS Tuesday 14th December 2021: in the latest Whitney Murray Insight Pulse, developed in partnership with The Pulse Business, 29% of UK-based Communications & IR leaders say finding the next superstars for their team is top priority with 26% […]

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No more ‘Blah, Blah, Blah’…a bevy of ESG pioneers press ahead, undaunted

A bevy of self-declared ESG pioneers are overwhelmingly positive offers an encouraging headline from our most recent Sustainability Trends Tracker 2021. Yet for most, this, the road to Sustainable Practice is an ongoing transition. Many are ready, willing and able to develop/follow an action plan and committed to becoming Net Zero – but there are […]

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UK PR agency CEOs believe half of roles will be filled by remote workers

Our latest Communications Index Pulse indicates that the majority of agency CEOs (54%) now expect over half of roles inside their businesses to be filled by remote workers. One in three CEOs (33%) believe more than 25% of these roles could be filled by overseas workers. Overwhelmingly, the vast majority of agency CEOs (83%) expect […]

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Hybrid Working in the PR & Comms industry

As PR agencies and in-house teams embrace the ‘new’ office environment post pandemic, we asked for the latest thinking on what a hybrid working model could look like. We collected a range of opinions including this from a Senior Director working in-house: “We aim to return to an office based culture but have delayed this […]

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