The Pulse Business designs and delivers Pulse surveys to produce a collection of fresh perspectives from all types of audiences.

 

How we do it

We craft smart questions to capture authentic opinions across a wide range of topics. This unique insight is used by companies to grow and improve their businesses by drawing on what their customers or clients really think about them. Our clients include:

Our latest Pulses

Hybrid Working in the PR & Comms industry

As PR agencies and in-house teams embrace the ‘new’ office environment post pandemic, we asked for the latest thinking on what a hybrid working model could look like. We collected a range of opinions including this from a Senior Director working in-house: “We aim to return to an office based culture but have delayed this […]

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A third of Sustainability leaders are pioneers of ESG practice

Thirty percent of Heads of Sustainability and ESG Consultants see themselves as pioneers, according to The Pulse Business Sustainability Tracker, designed to capture and measure best practice across ESG (Environmental, Social and Governance). Access the full results here… A further fifty-five percent declared themselves ‘mid-transformation’, painting a positive picture of how some UK PLCs are […]

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Senior comms leaders admit it’s lonely at the top…

Our recent Pulse of senior communications practitioners has found that 39% of senior comms leaders are less than communicative when it comes to talking about their feelings at work. Communications leaders cite leadership responsibilities as one of the reasons for putting on a brave face when they are actually feeling anything but courageous. Others say […]

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The only way is up…

April 29th 2021 – The PR and Comms industry’s ability to enact changes and react to circumstances appear to be contributing towards its upbeat state with a third of respondents (32%) feeling ‘very positive’ about the future of their business over the next 12 months and another 58% feeling ‘quite positive’. This compares to 24% […]

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