Welcome to the Pulse Business. 

We launched Pulse six years ago based on an observation that business grow faster when they make decisions based on data they can trust. We also took the view that people are tired of filling out long, boring surveys and were ready for a smarter and more intuitive process to share their feedback. So we created Pulse. 

Designed to strike at the heart of a topic, we ask simple, emotionally-charged questions to find out what people are really thinking. And then we sit down with you and work out how to apply the insight in the best way to grow your business.

When you should call us…

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When you want to know what your clients / customers / employees / members / stakeholders really think about you
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When you want to make decisions based on accurate data rather than anecdotal feedback
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When you want to innovate and find new ways to grow your business

Who we work for

The Blueprint logo
Back Then logo
Railway Industry Association logo
With logo
ISBA logo
Whitney Murray logo
PRecious Communications logo

The Blueprint

The Pulse has given us an excellent pathway to starting new conversations with both clients and prospects across different markets, extracting the most honest perspectives from CEOS and the C-suite, and meant we can build even closer relationships with the agencies we work with. Using a blend of qualitative and quantitative data is a smart investment because you end up with two data streams that enrich each other so the content has a much longer shelf life.


Our Pulse data has given us an intimate perspective on what makes our users happy and why the app is so important to them. To discover that BackThen is instrumental in helping children believe more in themselves gives all of the team a lot of pleasure and motivation to keep on with what we’re doing.


I was sceptical about outsourcing our client satisfaction measurement before we decided to run our first Pulse. And I was delighted to be proved wrong. The results that come back are genuinely insightful, and the quality is better than we achieved in-house. It helps our senior team manage client expectations because we’re using insight that is accurate and relevant. The benchmarking aspect is really valuable and keeps our people motivated as well as celebrating their great work.


Pulse is a fundamental part of our client engagement strategy. Without the regularity of the data, we would not be able to plan and invest as intelligently as we do. The light touch and yet emotionally charged questions we use means we are rewarded with the most honest appraisal of our work. This feedback goes on to inform how we develop our services in what continues to be a highly competitive market place.


Without our members, RIA would simply not exist. All of the RIA team is dedicated to a collective goal of enabling our members to be the voice of the rail supply community. To do this successfully, you need to be willing to invest the time and energy listening to your members and Pulse is an integral part of this process for us.


Pulse is an important part of our member engagement strategy. The data helps us plan and invest intelligently. The questions are designed in a responsive and thoughtful way so we are rewarded with the most honest appraisal of our work. This feedback goes on to inform how we develop our services in the future which is crucial to member retention as well as member loyalty.

Case studies

Case study - The Blueprint

The Blueprint

Keeping a finger on the Pulse of what’s happening inside your industry.

Read more: The Blueprint
Case study - BackThen


Developing a closer relationship with your customers and understanding their emotional interactions with your brand.

Read more: BackThen
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To read more about how we can help you grow your business please click here, or visit the Contact page to get straight in touch with our team. Want to view our Pulses? Visit the Our Pulses section to read more.